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United will add non-stop service from South Bend, IN to ROA in October to support additional demand when Virginia Tech Football hosts Notre Dame.

Roanoke VA., July 23, 2021 – United Airlines has added the Roanoke Blacksburg Regional Airport to its Touchdown in College Town Program to support additional demand expected for the Notre Dame versus Virginia Tech football game on October 9, 2021.

United created the Touchdown in College Town Program in 2017 to connect smaller college towns to each other with special non-stop service for the big game. On Friday, October 8, the flight will depart South Bend at 5:30pm and arrive at ROA at 7:30pm. The return flight will depart ROA at 8:45am and arrive in South Bend at 10:35am. Tickets are available for purchase at

“We are thrilled to be added to United Airlines Touchdown in College Town Program”, said Brad Boettcher, Director of Marketing and Air Service Development at ROA. “We are honored that United is adding the direct flight to make it easier for fans to get to the game. This is a great opportunity to showcase the region not only for football but as a place to live, work and play.”

The Commission works with the airlines to improve the air service that serves the region. We are open and operational if the public needs to fly and have implemented enhanced cleaning protocols, as have our airlines, to make air travel as safe as possible. The Commission sincerely thanks our customers for choosing to fly ROA.


The Roanoke-Blacksburg Regional Airport is the primary airport for Virginia's Blue Ridge and the New River Valley.  ROA serves over 291,000 passengers per year via four airlines (American Airlines, Delta Airlines, United Airlines, and Allegiant Air) with nonstop service to 5 (Atlanta, Charlotte, Chicago-O'Hare, Philadelphia, and Washington-Dulles) hub cities as well as weekly flights to Orlando Sanford International Airport and St. Pete-Clearwater International Airport. To learn more, please visit